Imagine That

Rice Krispies wasn’t perceived as a “dynamic and fun cereal for the modern breakfast table.” The brief was to create a website giving parents Rice Krispies Treats recipes — but parents were already finding recipes via search, making a Kellogg’s destination for that redundant.

Instead, we created an interactive baking experience for parent and child. Lead creative and product manager on the project.

Results

• iTunes #1 Food & Drink app (2 weeks, sustained for 12 weeks via earned media)
• iTunes 4+ rating
• 60,000 downloads in 6 months
• 38,000 interactive recipe story creations