Toyota needed to unify it's European owner database with it's UK, whilst creating compelling reasons to use the MyToyota app more often.

Our response was "Drive", a new feature within the MyToyota app to show Toyota Drivers how well they were driving in terms of fuel efficiency, and to nudge small behavioural changes to this effect.

To demonstrate the validity of the concept we created an iOS prototype and recruited >40 Toyota drivers to test the app. We watched results against usage stream in in realtime and used this usage insight to optimise the prototype, delivering a validated working prototype to the client at the end of the project.