I have worked on a number of the Kellogg's brands, as well as run innovation workshops for brand and marketing execs. This piece of work was a response to a brief for “a website which gives parents Rice Krispies Treats Recipes". 

The real challenge Rice Krispies had was in not being considered a dynamic and fun cereal for the modern breakfast table, and so our response was to create an interactive baking experience for parent and child that solved the real challenge, they certainly didn’t need another website: parents were finding recipes via search and a Kellogg’s destination for that was redundant.

I was the lead creative on this project as well as the product manager, with oversight across all aspects of creative and delivery.

Results: 

iTunes #1 Food & Drink app within 2 weeks and for 12 weeks via earned media

iTunes 4+ rating.

60,000 downloads in 6 months, 38,000 interactive recipe story creations.