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Alfie Dennen - Product leadership and innovation

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Dentsu Aegis Network

One of the most interesting parts of my role at Isobar was in having the agency to make things I thought would help the business itself.

This video is an example of a tool I created which uses the Swipe/RFID data generated in the building (1600 people) to model desk utilisation. This tool took 3 weeks to prototype and went into full development - it cost 12k to make and before I left the business it was estimated to save the business +- £3Mio per year in rent.