Customer Experience (CX) Maps are ‘12 foot UI’s’, existing in print and most often seen on Executives office walls demonstrating a ‘customer first’ culture. In this form a CX map becomes out of date the moment it is ‘finished’ and is a poor medium to extract ongoing value from the work.

With this tool (it began as a Google Sheet) Product Owners can see new research in context of the CX map, easily spotting new insights and turning those into new discovery workstreams or new tickets on the product roadmap.